“If you don’t surprise people or lie to them, they’re generally fine with you using their data.”
--David Diamond, Executive VP, Catalina Marketing,
PROMO, January 2002
POLL OF THE WEEK
PROMOXtra
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It's always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept back into the way promotional marketers talked about their business, especially in the second half of 2002. While not all promotion segments reported growth, in sum, they grew by a respectable 3.7 percent (if the stock market could only do that, we'd all be happier). Of the 14 industry segments that PROMO tracks, only one (specialty printing) actually... More
CATEGORY OF THE MONTH
Our Category of The Month is Point-Of-Purchase. POP has come a long way since it's breakthrough inception into the industry at the turn of the 20th century.
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This powerful new tool places a wealth of information right at your fingertips. With a few clicks, you can identify and connect with a wide range of promotion resources and experts. Access dozens of categories and hundreds of listings, from agencies to mobile marketing firms to sampling companies and more.
Our goal is to make PROMO’s Sourcebook Plus the most valuable information source when you need to find any kind of promotion products and services supplier. You'll find company names, a description of the services or products offered, phone numbers, fax numbers, email addresses, contact information and Web links. PROMO SourceBook Plus gives you all the essential information on any company you need.
Our Category of The Month is